It’s all in the details.
Vibrant. Curated. Effortless.
Full-Service photography that makes you feel like a model.
No runway walks required.
The hub for all things lifestyle, fashion, and photography in northern Michigan.
Model-Owned
Photography Studio
HOUSE OF 301 is a photo studio specializing in styled portrait sessions that are fashion and lifestyle inspired, focusing on model portfolio development based in Traverse City, Michigan.
Interested in booking our photography services?
Fashion-forward Photography—Without the Fussy Production
Maybe you’ve thought about investing in timeless photos to elevate your business or brand (or just because), but self-talk like this stops you:
“I want to look my best and feel beautiful, but I don’t want images that are over-posed/edited/filtered or identical to everything on Instagram.”
“I don’t have time for an elaborate shoot where I have to spend hours prepping. Can’t someone else figure out my makeup, hair, and wardrobe?”
“I have high standards, but I also fear putting myself out there (what can I say, I’ve got layers). I doubt a photographer can give me a premium experience I enjoy.”
Empowering You to Channel Your Inner Cindy Crawford
(We all have her on our mood board, right?)
Relaxed Experience,
Flawless Results
You’ll feel so at ease in my photography studio, it’s like spending a day with a friend. Leaning into what makes you one-of-a-kind is how we get candid photos that look effortless.
Realize Your Worth
You deserve the best, so come as you are and leave as who you aspire to be. Pro-styling from a former NYC model (who’s always down for a dance break) means a high-impact, creative photoshoot that’s collaborative and fun.
Conscious Meets Classic
Whether you want to build or refresh your modeling portfolio or elevate your brand photography, you need a professional photographer who is mindful enough to hone in on the beating heart.
Versatile Photography +
A Model’s Intuition
A decade in front of the camera taught me exactly what separates an awkward, stiff photoshoot from a high-end photography experience that makes you feel like that girl—the one who walks in with effortless confidence and leaves everyone wondering how she makes it look so easy.
Now that I’m behind the lens, I aim to capture authentic portraits that showcase your natural energy, confidence, and style. Whether you’re here for a personal branding session, growing your modeling portfolio, creative photoshoot, or editorial-style headshots, you’ll leave with images that don’t just look good—they feel like you.
Hi, I’m Jules.
Photographer and Founder of House of 301.
Here’s How We Create Main Character Energy
Premium Styled Shoots with a Candid Feel
and Zero Stress
Step 1: Book a No-Commitment Consult
Collaboration is how I roll, and I don’t shy away from getting to know my clients on a deeper level (feel free to think of me as your new best friend). Whether you’re interested in styled portraits or your model portfolio, we’ll uncover your vision and goals—so you can take the lead part, not a supporting role.
Step 2: Soft Fashion Styling
You’ve got options, and I’ve got every detail covered—starting with expert wardrobe guidance to prep for your unique photoshoot. On the big day, my professional hair + makeup team will be waiting on-site. Sit back and relax knowing you’re on your way to jaw-dropping results.
Step 3: Relish in the Real You
From the moment you enter the portrait studio, I want you to feel the wow factor. You’re not only getting beautiful photos with style and substance—you’re walking away with a one-of-a-kind experience and photos that show you are photogenic.
