Vibrant. Curated. Effortless.

It’s all in the details.

Full-Service photography that makes you feel like a model.
No runway walks required.

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The hub for all things lifestyle, fashion, and photography in northern Michigan.

Model-Owned
Photography Studio

HOUSE OF 301 is a photo studio specializing in styled portrait sessions that are fashion and lifestyle inspired, focusing on model development based in Traverse City, Michigan.

Interested in booking our photography services?

Fashion-forward Photography—Without the Fussy Production

Maybe you’ve thought about investing in timeless photos to elevate your business or brand (or just because), but self-talk like this stops you:

  • “I want to look my best and feel beautiful, but I don’t want images that are over-posed/edited/filtered or identical to everything on Instagram.”

  • “I don’t have time for an elaborate shoot where I have to spend hours prepping. Can’t someone else figure out my makeup, hair, and wardrobe?”

  • “I have high standards, but I also fear putting myself out there (what can I say, I’ve got layers). I doubt a photographer can give me a premium experience I enjoy.”

Time to Channel Your Inner Cindy Crawford

(We all have her on our mood board, right?)

Relaxed Experience,
Flawless Results

You’ll feel so at ease in my photography studio, it’s like spending a day with a friend. Leaning into what makes you one-of-a-kind is how we get candid photos that look effortless.

Realize Your Worth

You deserve the best, so come as you are and leave as who you aspire to be. Pro-styling from a former NYC model (who’s always down for a dance break) means a high-impact, creative photoshoot that’s collaborative and fun.

Conscious Meets Classic

Whether you want to build or refresh your modeling portfolio or elevate your brand photography, you need a professional photographer who is mindful enough to hone in on the beating heart.

  • "Jules made it super easy and fun. She was very direct and would show by example and rephrase so I understood how to pose...it never felt unnatural! The photos are A-MAZ-ING."

    - Melinda

  • “Jules, I have never felt more beautiful than when you take my photo.”

    - Madison

  • "Wow, who knew boudoir photos could be gorgeous and high-fashion feeling. You're magic!"

    - Paige

  • "Jules was fun to work with and delivered a high quality product for my personal brand! She did a great job of bringing the pictures I had in my head to life. I will definitely be working with her again in the future."

    - Tyler

  • "The most important thing to me is having fun while shooting, and she made it seem like I was just hanging out with a friend."

    - Allie

  • "As a generally anxious person, Jules made this a breeze. She’s quick and knows what she’s doing. You will NOT be disappointed going with Jules for your photos!"

    - Alyssa

  • "I feel shy in front of a camera and Jules definitely made me feel confident…and it showed through the amazing photos."

    - Caroline

  • Jules has photographed me multiple times and the consistency in professionalism, playfulness, and creativity during sessions has not changed over the years! She loves what she does, which shows in her work.

    - Hannah

Versatile Photography +

A Model’s Intuition

A decade of modeling taught me the difference between a professional photoshoot that feels awkward or pretentious and one that lights you up with genuine confidence and excitement. Now that I’m holding the camera, my goal is to showcase the spark that makes you who you are. The result? Images that are finally going to be able to show you that you are — that girl. The one everyone wonders how she makes it look so easy.

Hi, I’m Jules.

Photographer and Founder of House of 301.

Here’s How We Create Main Character Energy

Premium Styled Shoots with a Candid Feel and Zero Stress

Step 1: Book a No-Commitment Consult

Collaboration is how I roll, and I don’t shy away from getting to know my clients on a deeper level (feel free to think of me as your new best friend). Whether you’re interested in styled portraits or your model portfolio, we’ll uncover your vision and goals—so you can take the lead part, not a supporting role.

Step 2: Soft Fashion Styling

You’ve got options, and I’ve got every detail covered—starting with expert wardrobe guidance to prep for your unique photoshoot. On the big day, my professional hair + makeup team will be waiting on-site. Sit back and relax knowing you’re on your way to jaw-dropping results.

Step 3: Relish in the Real You

From the moment you enter the portrait studio, I want you to feel the wow factor. You’re not only getting beautiful photos with style and substance—you’re walking away with a one-of-a-kind experience and photos that show you are photogenic.

Let’s get chatty!